Search engine optimization is an ever-evolving field that requires keeping up with the latest trends and understanding the constantly changing algorithms of major search engines. With over 200 ranking factors used to influence search engine results and Google's algorithm updated hundreds of times each year, it can be a daunting task for those who need to become more familiar with the complexities of this digital marketing tool.

Hiring an SEO agency ensures your website is optimized for search engine ranking. However, you should be aware of some common myths about SEO. You can make informed inputs when meeting with the digital marketing expert.

Myth # 1: Google Ads Can Impact Your Rank

When it comes to digital marketing, running Google Ads is one of the most popular and effective methods to get your business noticed. While running Google Ads can be a great way to get your business seen by potential customers, it should be seen as something other than a way to directly influence your organic rankings in search engine results pages (SERPs).

Organic rankings are determined by search engine algorithms designed to provide users with the most relevant and helpful information for their queries. As such, running Google Ads will not directly impact your organic rankings. However, it can still be a valuable tool in helping to improve your visibility for specific keywords.

A seasoned SEO agency will help you use Google Ads to target specific keywords and phrases relevant to your business. It can increase the number of people who see your website or business in the SERPs. This increased visibility can lead to more clicks and, ultimately, more conversions. Additionally, running Google Ads can drive more traffic to your website, which can help to improve your rankings in the long run.

Myth # 2: SEO Is a One-Time Activity

If you are a business owner, you know that staying ahead of the competition is vital to your success. And in today's digital world, SEO is one of the key ways to do that. But many need to realize that SEO is not a one-time activity. To keep your website competitive, you need to continuously optimize it to ensure that your competitors do not outrank you in search results and take more of the market. 

Website optimization involves several activities, including creating content relevant to your target audience, using keywords that are likely to be searched for, and ensuring your website is mobile-friendly. To stay ahead of the competition, you need to continuously optimize these activities and keep your SEO up to date. 

Myth # 3: Social Signals Improve Rankings

The idea of social signals directly correlated to better rankings has been tossed around a lot in the SEO community. Unfortunately, the reality is that it is simply invalid. While social media can be a powerful tool for increasing brand awareness and building customer relationships, it does not directly affect search engine rankings.

A seasoned SEO agency will point out that Google does not count how often the content is shared on social media and uses that information to rank a page. While having a lot of social shares can be an indication of a page's popularity, it does not directly influence rankings. It is important to note that Google does not consider the number of social shares a website has when determining its position in the search engine results pages (SERPs).

Conclusion

It is essential to be aware of the common SEO myths and avoid falling for them. As digital marketing is a highly specialized field, it is advisable to seek the help of a seasoned SEO agency to get the best results. With their expertise, companies can ensure that their SEO efforts align with their objectives and that their online presence is optimized for the best possible results.

If you are looking for an SEO agency to help you with your digital marketing campaign, you should turn to KATGIO. Our expertise can help you make the most of your website, resulting in more significant profit. So, schedule a brainstorming now!